SEPTEMBER - Tell Your Story - Be Your Brand

Whether you are a big household brand or a small one-person art business - communicating your values encourages people to choose your products. Your values are the 'why' you do what you do. This is important as people make purchases according to their own values and beliefs.

Join this informative talk with Jo and her special expert guest to hear to hear how you can approach storytelling to define your mission and marketing tactics across web, email and social touchpoints.

The key takeaway from this talk is that knowing who you are and defining your purpose as a creative is essential for success.

Building a clear and compelling story and ensuring it is consistent across all touchpoints will allow your audience and customers to feel more confident about your product or service.

‘Your size is your advantage: small businesses can build brands nimbly’ Sir John Hegarty

As a small creative business you have an advantage. You have your ear to the ground, and probably notice what people are buying and what they like much more quickly than larger brands and companies. This is valuable intelligence. It becomes harder to stay close to the customer as a company grows, so embrace that connection you have, and use it to be nimble and reactive in your business decisions.

‘By becoming your brand, you are making yourself into a personality for people to see and recognise, against the faceless corporations.’ Holly Tucker MBE

1.5 hour talk. Printed information given out at the talk.

ADDRESS: THE ASSEMBLY HALL, Lewes Subud Centre, 1 Talbot Terrace, Lewes, BN7 2DS

DATE: Friday September. 27th, 2024

TIME: 6.30pm - 8.00pm

PRICE: £25 per person